Market Development
Entering a market where you have no traction is always the same challenge: finding out whether real demand exists, shaping the right offer, and building the machine that will sell. What changes is only whether the market is new to your company — or the country is.
I work both fronts.
Market entry: foreign companies coming to Brazil
Full support for international technology, equipment and machinery companies establishing a sales and service office in Brazil. From market research through to hands-on support during the first months of operation.
Market research
Analysis of the Brazilian market and identification of concrete opportunities for your company, covering competition, channels and pricing.
Company incorporation
Registration with the Board of Trade, obtaining the CNPJ tax number and the remaining documents required to operate legally in the country.
Premises
Support in finding offices, warehouses or other facilities suited to the size and needs of the operation.
Recruitment and selection
Support in hiring Brazilian professionals who meet the technical and cultural requirements of the company.
Tax advisory
Guidance on the Brazilian tax system and tax planning appropriate to the business model.
Opening new markets for companies already in Brazil
For companies already operating in Brazil that want to grow into a new segment, region, vertical or channel. This is the work of leaving the ground where you are already known and building presence where you are not.
The process runs from analysis to first sale, and can be contracted in stages:
Market research
Sizing the target market, mapping competitors, analysing prevailing prices, identifying decision-makers and the channels through which they buy. Without this foundation, everything else is a bet.
Strategic plan
Defining the value proposition for the new audience, positioning against established competitors, the commercial model, realistic targets and the timeline for winning the market.
Sales material and tools
Talk track, corporate presentation, standardised proposal, price list, objection matrix and the material the salesperson takes into the meeting. A team needs ammunition, not just a target.
Building the sales force
Structure design, profile definition, recruitment support, territory and account sizing, compensation model and a training plan for the team.
Management and tracking tools
CRM configured to your process, a sales funnel with objective stages, tracking indicators and the management routine that turns numbers into decisions.
Execution support
Presence through the first sales cycles, adjusting whatever does not work in practice and gradually handing the wheel to your team.
Get in touch
Tell us your situation and we will come back with an initial read on feasibility and next steps.