Brazil is not the hard part. Selling in Brazil is.
Foreign companies rarely fail here for lack of a product. They fail because the commercial operation was built by guesswork — the wrong profile of salespeople, no pipeline visibility, no rhythm of management. I have spent three decades running those operations from the inside, and I build them for companies arriving in the country.
Three fronts, one purpose: a commercial operation you can predict
From setting up an operation in Brazil to building the team that will run it — and the management discipline that keeps it standing.
Market Development
Entering Brazil from abroad, or entering a new segment from within it. Market research, legal setup, premises, hiring, tax guidance and support through the first sales cycles.
Consulting
Diagnosis and implementation of sales and service governance, in modular format. Includes interim management: I take over the commercial leadership for a defined period.
In-company Training
Sales Management Mastery and Challenger Selling: in-person programmes designed around your team and your market.
The five bases of sales governance
The framework behind every diagnosis and every implementation plan.
Business Visibility
A full record of prospects and opportunities, with a clear view of present and future sales.
Operational Efficiency
Processes that cut wasted time and resources, focused on what actually creates value.
Resource Management
Travel and marketing policies that control cost and simplify the sales team’s routine.
Transparency & Compliance
Clear approval processes and an accessible history for internal and external audits.
Business Continuity
Contingency planning for disruption and for the departure of a salesperson, protecting clients and revenue.
Wagner Antonio de Oliveira
More than three decades leading commercial operations for multinational technology companies. The method I apply did not come out of a textbook — it came from sitting on the other side of the table, accountable for the number.
- Sales and Marketing Director LATAM, and CEO of multinational companies
- University lecturer in Business Management and Network Technology
- Author of the Sales Governability Diagnostic methodology
What they say
“A remarkable professional, and someone I had the chance to work with and learn from. Able to distil a problem and direct the right actions.”
Claudemir de AbreuCEO, F.B.M do Brasil“He has always been a deeply committed professional, with excellent interpersonal skills, quick to learn and focused on exceeding expectations.”
Fábio DemetrioHead of Brazil and Mexico, Merck Life Science“One of the few who genuinely cares about his clients and about the legacy he leaves. He really does set out to leave one.”
João Paulo SousaVP of Sales & Operations CALA, Irisity“An extremely well-qualified professional and a continuous student, combining soft and hard skills with equal ability.”
Daniel AnticoSenior Sales ConsultantThese statements were originally given in Portuguese; the English is a faithful translation.
Shall we talk?
A 30-minute remote meeting to understand your situation and point to where the biggest gain is. No commitment.